Christopher Farr Cloth Ltd.  (“CFC”) is a limited liability company established under the laws of England and Wales, registration number 3868176, having its registered office at 7 Albert Buildings, 49 Queen Victoria Street, London EC4N 4SA, United Kingdom.  


The goods and services which CFC offers are set out on our website and we also publish a free newsletter which is distributed regularly to individuals who have signed up to receive it and are included in our database of business contacts.


When we hold an individual’s personal information we do so in accordance with all applicable legislation including the Data Protection Act 1998 (“DPA”) and the EU General data Protection Regulation in force from 25 May 2018  (“GDPR”) as they are now and as they may be amended and superseded from time-to-time. (together the “Legislation”).


This Privacy Policy explains


  • Information we may collect about you

  • How we collect that information

  • Our legal basis for holding that information

  • How we may use that information

  • Disclosure of your personal information to third parties

  • Security of your personal information

  • Data retention

  • Your legal rights

  • Uses of our website

  • Notification of changes to our privacy policy

  • Contact details and further information


1. Information we may collect about you


Personal information (“Personal Data”) means any information about an individual from which that person can be identified.   Within our database we hold only such Personal Data as would normally appear on a business card or in a published directory, for example name, organisation, position, email address, postal address, and telephone numbers.   We also hold financial information if you are a customer and have paid us for goods sold to you or for services rendered. If you are an employee or consultant to our company we shall also hold personal information about you gathered both as a part of your recruitment and employment as well as consultancy.


2. How we collect that Personal Data


Our database is composed of Personal Data gathered from visitors to our website, those who sign up for our newsletter, as well as customers and potential customers whom we come into contact with either directly or through our sales agents. From time to time we may receive and add into our database Personal Data which is either publicly available including from published directories or obtained from third parties.  In all cases the nature of that Personal Data will be limited to that described in 1 above.


3. Our legal basis for holding that Personal Data

We hold Personal Data on either of three legal bases as set out in the GDPR: (i) Consent where you have given clear consent for us to hold your personal information (GDPR Article 6.1 (a)) or (ii) where it is necessary for compliance with a legal obligation to which we are bound (GDPR 6.1 (c); or (iii)  where we have a Legitimate Interest to hold that information which interest has been identified and can include commercial interests, individual interests or broader societal interests (GDPR Article 6.1 (f)). We consider that we have a Legitimate Interest to hold personal data on all individuals who are included in our database either because of their interest in purchasing goods and services which we offer or because of a common interest in our designs and/or designers and/or our goods and services.   However when we add to our database either with publicly available data or from third parties we may also request such Consent.


4. How we may use that Personal Data 


We use that Personal Data for the distribution of our newsletter, notification of events or activities with which CFC is involved, and to otherwise promote and market our goods and services and deliver them according to agreed contracts.


5. Cookies


We use cookies on our website for the normal operation of the website and to remember information such as your preferred language thereby helping us provide you with a better website.

We may also use Google Analytics to monitor the use, performance, and reach of our website.  Google uses its own cookies for this purpose.

You can choose to accept or decline cookies.


6. Disclosure of Personal Data to third parties


We will not sell, transfer or share Personal Data nor disclose Personal Data to third parties except as we are otherwise obliged to do by law.


In order to distribute our newsletter we use MailChimp, an American company, which stores all of its data on owned and operated servers located in the U.S. only and contains its own opt-out option.  MailChimp has been certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework and we will only use data processors or similar organisations which are so certified and meet international regulatory standards.

7. Security of Personal Data


We have in place safeguards in our procedures and technology to keep Personal Data secure to a standard for an organisation of our type and size and we collect only that Personal Data necessary for the proper conduct of our business.   The Personal Data is secure against unauthorised access, damage, loss or destruction and while it is in our possession we try to maintain its accuracy. 


8. Personal Data retention


We will only retain your Personal Data for as long as necessary to fulfil the purposes for which we have collected and retained it.  Generally speaking the Personal Data on active accounts, including GDPR consents, will be kept for up to five years or for so however long is legally required and Personal Data on accounts which have been dormant for more than one year may at our discretion be deleted. 


9. Secure transactions


All sales transactions are secured by 256 bit SSL encryption when communicating with the server.  This can be seen by the use of 'https' in the website address and the padlock icon / green text used next to the website address in the browser. Optionally by clicking on the padlock icon you may be able to see details of our current security certificate. 


10. Credit Card Details 


We do not store or process credit card details on our site.  Online payments are accepted only via Paypal. 


11. Your legal rights


Our newsletter contains the right and facility to “Opt-Out” by Unsubscribing from future distributions.  


Furthermore if at any time you do not wish to receive further information and communications from us you may Unsubscribe via the email address indicated on all of our marketing emails. 


If you have a website account with us, you can log-in to our website and update and change your marketing preferences at any time by going to the “Newsletter Subscriptions” section. Alternatively, simply contact our Customer Services team to change any of your marketing preferences.


You also have the rights under the Legislation, as described in full therein, to:


  • Request access to your personal information

  • Request correction of your personal information

  • Request erasure of your personal information

  • Object to processing of your personal information

  • Request restriction of processing of your personal information

  • Request transfer of your personal information

  • Right to withdraw consent.


12. Uses of our website (


This Privacy Policy applies to the website at  Other websites as may be linked to from time-to-time are not covered by this policy.


13. Notification of changes to our Privacy Policy


With the development of the Legislation over time we may need to change our Privacy Policy.  We may, but do not oblige ourselves to, notify you of such changes however all updated versions of our Privacy Policy will appear on our website upon adoption by CFC.


14. Contact details and further information


This Privacy Policy is available on request from CFC by post to our registered address or to our offices at Block E, 2nd floor, 32/33 Chelsea Wharf, 15 Lots Road, London SW10 0QJ.  All questions and requests concerning this Privacy Policy and your Personal Data held by us should be directed to our Managing Director by email at  



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